Privacy Policy
Last updated: February 2026
1. Introduction
Lion Digital Media ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store, and protect your personal information when you use our photography services or interact with our website.
2. Information We Collect
2.1 Information You Provide
When you book a session or contact us, we may collect:
- Name and contact details (email, phone number, address)
- Payment information (processed securely via our payment provider)
- Photographs taken during your session
- Information provided via forms (enquiries, questionnaires)
- Social media handles (if provided for tagging purposes)
2.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address and browser information
- Pages visited and time spent on site
- Referring website
- Device information
3. How We Use Your Information
We use your personal information to:
- Provide our photography services
- Communicate with you about bookings
- Process payments
- Deliver your images
- Respond to enquiries
- Send marketing communications (with your consent)
- Improve our website and services
- Comply with legal obligations
4. Photographs & Images
4.1 Storage
Your photographs are stored securely on encrypted cloud storage. Raw files are retained for a minimum of 12 months after delivery.
4.2 Usage
Unless you have requested a confidential session, your images may be used for portfolio and marketing purposes as outlined in our Terms & Conditions. You can request confidentiality at any time.
4.3 Third-Party Access
For magazine feature sessions, images are shared with relevant publications for publication purposes. No other third parties have access to your images without your explicit consent.
5. Data Sharing
We may share your information with:
- Payment processors – to securely process payments
- Email service providers – to send communications
- Cloud storage providers – to securely store images
- Magazine publishers – for magazine feature sessions only
We never sell your personal information to third parties.
6. Cookies
Our website uses cookies to improve your experience. Cookies are small text files stored on your device. We use:
- Essential cookies – required for the website to function
- Analytics cookies – to understand how visitors use our site
- Marketing cookies – to show relevant content (with consent)
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
7. Data Security
We take appropriate measures to protect your personal information, including:
- Encrypted data transmission (SSL/TLS)
- Secure cloud storage with access controls
- Regular security reviews
- Limited access to personal data
While we take reasonable precautions, no method of transmission or storage is 100% secure.
8. Your Rights
Under UK data protection law, you have the right to:
- Access – request a copy of your personal data
- Rectification – request correction of inaccurate data
- Erasure – request deletion of your data (subject to legal requirements)
- Restriction – request limited processing of your data
- Portability – request transfer of your data
- Objection – object to certain processing activities
To exercise any of these rights, please contact us.
9. Data Retention
We retain your personal information for:
- Contact details – duration of our business relationship plus 6 years
- Financial records – 6 years (legal requirement)
- Photographs – minimum 12 months, longer if consent given
- Website analytics – up to 26 months
10. Marketing Communications
With your consent, we may send you marketing emails about new services, offers, and updates. You can unsubscribe at any time by clicking the link in any marketing email or by contacting us.
11. Children's Privacy
Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this privacy policy from time to time. Significant changes will be communicated via email or website notice.
13. Contact Us
If you have questions about this privacy policy or how we handle your data, please contact us:
14. Supervisory Authority
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been breached: